The Weeknd x H&M “Spring Icons Selected” campaign
After successfully releasing his third album Starboy, the Weeknd is now jumping into the fashion world with help from the international retail giant H&M. The singer has co-created a capsule collection called “Spring Icons Selected”, which consists of 25 clothing pieces. It’s important to note that while some of the pieces were designed by The Weeknd and his XO imprint, majority was created by H&M’s designers and selected by The Weeknd to be included in the collection.
The capsule offers everything you need for the upcoming spring season. Denim, crewnecks, pullovers, raw-edge tees, a motorcycle jacket, a double-breasted trenchcoat and the collection’s staple, an XO branded bomber jacket. The prices range from $14.99 for t-shirts up to $69.99 for the motorcycle jacket.
Asked about his choice of garments The Weeknd said that “Every piece is both effortless and fresh, which is just how menswear should be”. This shouldn’t be too hard to believe considering The Weeknd is the master of effortless.
“The Spring Icons Selected” by The Weeknd will be available March 2nd in select H&M stores.