As part of the Big Four of fashion weeks, all eyes are will now be turned on London. Straight after New York, fashionistas from all over the world will be visiting the British metropolis in order to parade the future sell-out pieces of the coming season.
Being the first city to establish the idea of having a fashion week, London is all about flamboyance and having fun, celebrating uniqueness and eccentricity. In contrast to Paris fashion week where the focus is on class, designers such as House of Holland have set London apart.
As always the mostly anticipated shows of the season include the Burberry fashion show, taking place on a Monday afternoon at Kensington Gardens. Anna Wintour, Cara Delavigne and Kate Moss are front row regulars, just to name a few.
Other well established designers such as Joseph, Mulberry and faux fur outwear brand Shrimps will be participating in this years London Fashion Week. Topshop has also attracted global attention over the recent years, with big newcomers in the industry such as Taylor Hill, opening the show last season and adding to its celebrity quality. The show will be taking placing at Topshop’s show space in Tate modern on Bankside.
Above all, London fashion week is all about celebrating diversity. During a time when the country is more divided than ever post Brexit results, London fashion week gives people from different ethniticities, sexualities and beliefs a medium to celebrate who they truly are. London Mayor Sadiq Khan, put the message out there, loud and clear, by declaring “London is open”. For spring summer 2017, Ashish Gupta also spread the message by welcoming the guests of his show wearing a T-shirt which simply read ‘Immigrant’.
Somerset house, an iconic building for London fashion week, will be hosting The International Fashion Showcase (IFS), a festival of emerging designers organised by the British Council and the British Fashion Council. The event is coordinated in collaboration with London embassies and cultural institutes to showcase their countries’ most exciting designers in an exhibition that reflects their nations’ contemporary culture and it is open to the general public. Fashion week’s new home, the store studios at 180 Strand is an exciting new venue which will host designers such as Ryan Lo and Antonio Berardi. This season we will experience the shift from the north of Thames to the up and coming south bank, with not only Topshop show space but also Oxo Tower wharf being one of the main venues for Fashion Week.