“The first Canadian signed to BBK”, Drake took to instagram to share the news with the world as he signed to the famous British grime label that features all of the best talent in the country. Skepta, co-founder of BBK (along with JME) confirmed the news through the same mean of social media.
Drake also appeared at a Section Boyz show in London last night.
As we are yet uncertain of this addition musically, it is certainly big news for the up and coming genre in the UK as its testing its waters abroad. It is beginning to find its acceptance in North America in the wider spectrum.
While great exposure, it is unclear what this signing deal actually means. Drake presumably is still tied down to Birdman’s Young Money/Cash Money label with ties that he most likely can’t get out of. It will be interesting to see what this comes to be down the line.